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Simple: IDW hired a veritable newbie whose only previous work was writing very forgettable Batman tales.

Incredibly poor pacing, complete disregard for previous canon and plot points that would get dropped from issue to issue led to a very disjointed, unenjoyable read.

IDW's sales predicatbly plummeted as the fanbase was alienated, and as such Shane McCarthy was subsequently dropped as main writer in favor of someone as-of-yet unrevealed.

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